Proper lighting is one of the key factors in the success of any business, especially in the case of stores and shops, because lighting not only affects the appearance and space of your store, but also on customer behavior, shopping experience and ultimately, increasing your sales.
In this comprehensive article from EDC, we will discuss the principles of store and shop lighting and provide you with the best lighting methods for different parts of the store, the types of suitable lights and key tips for lighting in various stores such as clothing, food, home appliances, etc.
Benefits of store and shop lighting
Proper lighting in stores and shops with the right store lighting has several benefits, including:
Customer attraction: Attractive lighting can attract the attention of passers-by to your store and draw them into the store.
Product display: Proper lighting can display your products in the best way and help customers see and choose them easily.
Increase Sales: Studies have shown that proper lighting can help increase your sales by up to 15%.
Making the space appear larger: Lighting small stores, if done correctly and according to the principles, can greatly help make the space appear larger and more spacious.
Lighting different parts of the store and its appropriate lights
Here are the types of lighting suitable for different parts of the store:
1. Showcase lighting: The storefront is the first place that customers encounter, so display lighting is of great importance. For storefront lighting, you can use track lights, spotlights or projectors.
2. Shelf lighting: Shelf lighting should be such that the products are fully and evenly illuminated. For shelf lighting, you can use linear lights, under-shelf lights or LED strip lights.
Use lighting at the right angle. The best angle for lighting shelves is a 45-degree angle.
3. Aisle lighting should be such that:
Makes it easier for customers to navigate.
Makes the interior of the store appear larger.
Creates a safe and pleasant environment for customers.
You can use LED panels or fluorescent lamps to light the aisles, and by using pendant lights or interior wall lights, you can create focal points in the aisles and guide customers to different parts of the store.
4. The fitting room lighting should be such that:
Shows products to customers accurately and in true color.
Creates a comfortable space for customers so that their eyes are not bothered while they are trying on clothes.
Important points in fitting room lighting:
Use light with the right color temperature. The best color temperature for lighting a checkout room is neutral color temperature lights (such as 4000 Kelvin).
Use a high CRI. The appropriate CRI for checkout room lighting is above 90.
Avoid creating shadows in the checkout room.
5. Cash register lighting should be such that:
Clearly illuminates the cashier’s work environment.
Makes it easy for customers and the cashier to complete transactions.
Important points in cash register lighting:
Use light with appropriate intensity. Too little or too much lighting makes it difficult for the cashier and customers to work.
Avoid creating glare at the cash register.
6. Store exterior lighting should be such that:
Attracts the attention of passersby to the store.
Displays the store’s identity and brand.
Creates a safe and inviting environment for customers.
To light the exterior of the store, you can use the following methods:
You can completely illuminate the exterior of the store by using LED lights, projectors, or LED strings.
You can highlight the store sign and name by using LED lights or projectors.
You can clearly illuminate the store entrance by using exterior wall lights or pendant lights.
Use light with appropriate intensity. Too little or too much lighting will make the exterior of the store difficult to see.
Avoid creating light pollution.
7. Store ceiling lighting: The ceiling of stores attracts customers at first glance and can be considered as one of the ways to increase customers. EDC ceiling lights are the best option to decorate the ceiling of your store and provide the necessary lighting.
ADL Store Lighting Example, Implemented by ADC
Using decorative lights and recessed ceiling lights to create appropriate lighting for false ceilings can be an attractive idea for ceiling lighting. You can use COB recessed ceiling lights instead of ceiling halogens to reduce your store’s electricity consumption in addition to benefiting from the up-to-date design of this product.
If you plan to create modern lighting in your store, you can use surface-mounted ceiling lights, which come in a wide variety of types.
Another light that you can use to illuminate your store’s ceiling is track lights. It is interesting to know that it is possible to install track lights for high ceilings and store walls. You can adjust the angle of light in track lights as desired, which has made these lights the priority of shopkeepers for lighting their shops and stores.
Using LED ceiling panels is one of the most common methods of lighting the ceiling of a store. These panels are available in various sizes and shapes.
Store ceiling lighting can be used as accent lighting to highlight specific areas of the store.
Tip: If your store ceiling is low, use panel or linear lighting with a thin thickness so that the interior of the store does not appear smaller. For large stores, use a combination of lighting methods to evenly distribute light throughout the store.
How to light in different stores
In this section, we will discuss how to light in some common stores and provide key points for each:
Lighting in supermarkets
The goal is to display products clearly and attractively, make it easy to select and purchase products, and create a pleasant and safe atmosphere.
Use general lighting with appropriate intensity so that all areas of the store are evenly lit.
Use accent lighting to highlight specific products, such as discounted products or new products.
Use appropriate lighting for aisles and checkouts so that customers can easily navigate the store and make their purchases.
Lighting in home appliance stores
The goal is to clearly and accurately display product details, create a modern and stylish atmosphere, and make it easy to select and compare products.
Use accent lighting to highlight product details, such as a TV screen or stove.
Use high CRI lights to accurately display product colors and details.
Use appropriate lighting on shelves so that customers can easily see the products.
Lighting in chain stores
JEANSWEST Store Lighting Example, Implemented by ADC
The goal is to display products clearly and attractively, making it easy to select and purchase products. Use general lighting with appropriate intensity so that all areas of the store are evenly lit.
Lighting in Restaurants
The purpose of restaurant lighting is to create a pleasant and warm atmosphere, stimulate appetite, and highlight the restaurant’s decor and furniture.
Use low-intensity general lighting to create an intimate and pleasant atmosphere in the restaurant.
Use accent lighting to highlight tables, paintings, and other decorative elements.
Lighting in jewelry stores
The goal of a sparkling and attractive jewelry display is to create a luxurious and stylish atmosphere.
Use accent lighting to highlight the jewelry and diamonds.
Use spot lighting to provide the necessary light for the jewelry store staff.
Use high CRI lighting to accurately show the shine and color of the jewelry.
Use glass display cases with appropriate lighting to display the jewelry in the best possible way.
Conclusion
In addition to being aesthetically pleasing, store and shop lighting will also be effective in attracting customer attention and increasing sales. Use high-quality, high-CRI lighting products for lighting, pay attention to energy consumption, and use energy-efficient bulbs. Get help from a lighting specialist to design and implement your store lighting. EDC offers free design and calculation services to its customers. EDC specialists will help you purchase the best lighting products according to your store type, budget, and taste.
