In a world where lighting has gone beyond illuminating a space and has become an art form for expressing emotions and creating special spaces, ADC has challenged the concept of light and shadow with an innovative approach. At its second annual event, “One Step Forward,” the brand, with the slogan “Respecting Shadows,” took an in-depth look at the complex relationship between light and shadow, showing us that shadows are not just a symbol of darkness, but are also a key element in creating beautiful and meaningful spaces.
With this slogan, ADC has pushed the boundaries of lighting and reminded us that light and shadow are two sides of the same coin. Shadows, like the challenges and complexities of life, can add beauty and depth to a space. This philosophical approach to lighting has distinguished ADC from other brands and made the “One Step Forward” event a platform for exchanging ideas and innovation in the lighting industry.
At this event, ADC has taken a big step towards realizing this philosophy by unveiling its 5-series of products. With its unique design and unparalleled functionality, this series of products allows you to play with light and shadow and create unique spaces. From minimalist indoor wall lights to high-tech outdoor lights, each product in the 5-series is a combination of art and technology.
With the motto “Shadows only make sense next to light, and light only with shadow”, ADC has shown us that lighting is more than just choosing a lamp. It is an art, a language with which we can communicate with our spaces. The “One Step Forward” event is not only a product exhibition, but also a celebration of light and shadow and all those who seek to create beautiful and inspiring spaces.
One Step Forward, a Tradition in the Traditional Lighting Market
The “One Step Forward” event has been considered a milestone in the Iranian lighting industry since its inception. Organized by the leading brand ADC, this event brings the world of lighting to life every year with a new design and a profound philosophy.
In the first edition of this event, the importance of light in human life was discussed, focusing on “Light as the Principle of Life”. But this year, with the slogan “Respect for Shadows”, a deeper look was taken at the complex relationship between light and shadow. This change in approach shows that ADC is always trying to expand the boundaries of the knowledge and art of lighting.
“One Step Forward” is more than a simple product exhibition. The event was held at the Esteghlal Hotel in Tehran, with the presence of nearly 500 senior and middle managers, boards of directors and elders of the electrical industry, and was able to provide a unique platform for the exchange of ideas and innovations in the lighting industry. “One Step Forward” was not only a product exhibition, but also a festival to celebrate the role of light and shadow in life and art. This event is a platform for designers, architects, engineers and lighting enthusiasts to interact and exchange ideas and experiences. At this event, participants can access the latest achievements in the lighting industry and get to know ADC’s innovations up close.
By holding this event annually, ADC seeks to create a lasting tradition in the Iranian lighting industry. As a platform for education, inspiration and networking, “One Step Forward” plays an important role in improving the quality of lighting in the country.
At this event, participants can access expert lectures and new product demonstrations. Also, opportunities for direct interaction with ADC experts and other industry professionals are provided.
Given the increasing importance of lighting in interior and exterior design, the “One Step Forward” event is recognized as a key event in the annual calendar of the Iranian lighting industry. This event is an opportunity for all those who seek to create beautiful and efficient spaces.
Below, we will take a closer look at ADC’s new products and their unique features.
Series 5: Innovation in Every Light
At the “One Step Forward” event, ADC unveiled its new series of 5 products, each of which is a masterpiece of design and innovation. These five products include the Double Effect, Cube, Cylinder and Double Cylinder, Reli-Optex and Street X-Slim, each of which has a unique and minimal design.
With their minimal and functional design, the Series 5 products easily coordinate with any type of decoration. The use of high-quality materials and state-of-the-art technologies has made these products not only aesthetically pleasing, but also highly functional.
Double Effect Light
The Double Effect Light is one of the outstanding products of the 5-series of ADC, which is designed with a special design and dual function for various applications such as interior walls, ceilings, next to mirrors and corridors. This light, with its minimal and modern design, easily coordinates with a variety of interior decoration styles and creates a beautiful and pleasant space by creating attractive light effects. Double Effect, with its easy installation and decorative lighting capabilities, is an ideal choice for residential, commercial and hotel spaces, and allows interior designers to create unique and inspiring environments.
Optex
With their unique design, these products allow you to control light in different ways and allow you to create various visual effects. With the ability to adjust the light in linear and track modes, these lights are an ideal choice for commercial and office lighting, allowing designers to create dynamic and attractive spaces.
Cube Light
With its cubic and minimalist design, the Cube Light is a great option
Ideal for modern spaces. Designed for homes, this product, with its simple lines and unique geometry, gives a stylish and contemporary look to the environment and is used as a decorative and practical element in interior lighting.
Cylindrical and Double Cylindrical
With their minimalist and unique design, the cylindrical and double cylindrical lights give spaces a warm and intimate look and are an ideal choice for colored walls, gardens and villas with high ceilings. These lights are designed in such a way that in addition to front lighting, they also provide soft light from the back that does not cause glare and contributes to the uniformity and softness of the lighting. These features make them an excellent option for creating a pleasant and balanced atmosphere in indoor and outdoor environments.
X-Slim Street Light
The X-Slim street light, which won the 2023 American Lite Design Award, is a symbol of innovation and beauty in urban lighting design. With its slim, modern and minimalist design, this light has been able to transform the face of cities and become an ideal choice for urban spaces. With a maximum power of 250 watts, X-Slim is capable of providing powerful and efficient lighting and is designed to be fully adaptable and intelligent to meet future needs. These features have made it one of the most advanced products in the urban lighting industry. The X-Slim light, which is scheduled to be launched in early 2025, has been able to establish its position as a leading product globally by receiving the prestigious Lite award and demonstrates EDC’s commitment to providing quality products and superior design.
One of the outstanding features of EDC’s 5 Series lighting products is the variety of their light sources. This variety allows users to choose the right light according to their needs. In addition, some products in this series have the ability to adjust the light color, which allows you to create different atmospheres and personalize spaces. The design of these products is done with ADC’s exclusive design and a minimal approach that gives them a stylish look and harmonizes with a variety of architectural styles. Also, all 5 Series products are offered with a 5-year warranty, so that you can use them with complete confidence in their quality and durability.
A world of possibilities with a variety of light sources in the 5 Series
The 5 Series ADC has opened a new world of possibilities for designers and architects by offering a wide range of light sources. This unparalleled variety allows users to adjust the light to their liking and create spaces with a unique identity with complete freedom.
From soft, ambient lighting that creates a calm and intimate atmosphere to focused, direct lighting that emphasizes focal points, the 5 Series has it all. With these products, you can use light as a powerful tool to control the atmosphere and emotions of a space.
The precise design of the 5 Series products, especially the Double Effect and Optix models, allows you to direct light at different angles and with varying intensities. This feature allows designers to create precise shadows that not only enhance the visual beauty of a space, but also give it depth and meaning.
For interior designers and architects looking to create artistic and conceptual spaces, the 5 Series is an endless treasure trove. With these products, you can create spaces that are not only beautiful, but also tell stories.
The variety of light sources in the 5 Series allows you to:
Light different spaces with one product: From residential spaces to commercial and office spaces, the 5 Series meets all your needs.
Create different atmospheres: By changing the intensity and color of the light, you can create different atmospheres such as relaxation, energy, concentration or celebration in the space.
Emphasize the focal points of the space: Using focused lights, you can emphasize important elements of the space such as paintings, sculptures or furniture.
Create depth and dimension in the space: Using shadows, you can give depth and dimension to the space and make it more attractive.
The 5 Series ADC is not just a lighting product; it is a powerful tool for expressing creativity and creating spaces that inspire. Using these products, you can reach the peak of your creativity as a designer.
Complete information at your fingertips
ADC helps you make the best choice by providing complete and accurate information about Series 5 products. On the website, for each of the Series 5 products, a dedicated page has been provided where you can access the following information:
Technical specifications of the product: Dimensions, weight, body material, light type, energy consumption, etc.
Application examples: Images and videos of how to use the product in different spaces
Image gallery: High-quality images of the product from different angles
Using this information, you can easily choose the right product for your project and purchase it with confidence.
By providing complete and accurate information about its products, ADC shows that it cares about its customers. This brand provides strong after-sales service and technical support, giving you confidence in purchasing its products.
